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The Future of Microsoft: Will Improved Financial Results Lift Tech Giants’ Reputation?
In recent years, the tech market has been dominated by the big four “tech giants”: Google, Apple, Amazon, and Microsoft. As these companies have grown in size and power, their public image has come under increasing scrutiny. Microsoft, in particular, has stumbled in recent years, with financial results that have lagged behind its peers. But the company’s recent impressive financial performance could mark a major turning point for the tech giant.
Microsoft’s fiscal year 2019 saw the company’s revenue grow to an impressive $125.8 billion. This was driven largely by strong growth in its cloud computing business, which was up an impressive 47% year-on-year. The company’s Azure cloud platform is now the second largest cloud provider in the world, behind only Amazon’s AWS.
The company also saw strong growth in its Office 365 subscription business and its gaming division, which saw sales increase by 15% and 40% respectively. Microsoft also managed to increase its share of the smartphone market, with the launch of its new Windows 10 mobile operating system.
The company’s improved financial results have done much to improve its public image, which was tarnished by a series of missteps over the past few years. Microsoft’s acquisition of Nokia’s phone business was seen as a costly blunder, and its decision to layoff thousands of employees in 2014 also earned it a lot of criticism.
However, with its recent financial success, Microsoft has managed to regain some of its lost reputation. The company is now seen as an innovative and competitive player in the tech market, and its stock price has nearly doubled over the past two years.
The improved financial results may also help to improve the reputation of the tech giants as a whole. While there has been a growing backlash against the power of the tech giants, Microsoft’s success could help to show that these companies are capable of driving positive change in the industry.
Microsoft’s financial results have been a positive sign for the tech giant, and could have implications for the entire tech industry. As the company continues to innovate and grow, it could provide a much needed boost to the reputation of the tech giants.