Nine Network Wins Launch Night Primetime Ratings Battle

MAFS leaves Idol and Survivor at the altar as Nine wins launch triple-header

Nine Network has been hailed as a winner after its 2020 television launch night was a success, surpassing expectations of rival networks Seven and Ten. The network’s launch night saw the return of popular reality shows Married At First Sight, Survivor and Australian Idol, as well as the premiere of two brand new shows.

Married At First Sight proved to be an instant hit, with the show’s return smashing television ratings records, despite going head-to-head with Ten’s Australian Survivor. The much-anticipated season premiere of MAFS drew an impressive 1.62 million viewers across Australia’s five major cities.

Australian Idol, which launched its first season since its return from cancellation in 2008, was outdone by MAFS, with a relatively low 1.28 million viewers. It was ultimately overshadowed by its new rival on Nine, Love Island Australia, which attracted 1.47 million viewers.

The Nine Network’s launch night also saw the premiere of new drama series The Gloaming, which was down on MAFS’ impressive figures with 1.11 million viewers. It was even less than the 1.21 million viewers that Australian Survivor managed to attract.

Overall, Nine’s launch night was a success and proved that the network still has the ability to draw in an impressive audience with its lineup of popular shows. The high ratings achieved by MAFS were particularly impressive, as it was the first time in years that the show was going head-to-head with Ten’s Australian Survivor.

It is clear that Nine’s launch night proves the network is still a powerhouse when it comes to ratings, and its lineup of shows will continue to bring in the viewers.

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