Lidl Joins Esselunga as Sponsor of Mancini’s Italian National Team

Lidl, the German global discount supermarket chain, has joined forces with Esselunga as an official sponsor of Roberto Mancini’s Italian National Team. The partnership will run through to the 2022 World Cup in Qatar where the Azzurri are among the favorites to win.

What does this mean for Lidl?

For Lidl, this sponsorship deal is an opportunity to enhance its brand image by associating itself with the national team’s success. Lidl has been operating in Italy since 1992 and has over 650 stores in the country. The deal will allow Lidl to strengthen its presence in the competitive Italian retail market.

Why did they choose Mancini’s team?

The Italian national team has been on an impressive run of form under Roberto Mancini’s leadership, winning all ten of their qualifying games for the 2022 World Cup. Their success has captured the attention of fans worldwide, making them a valuable asset for sponsors.

Esselunga’s long-standing relationship with the Azzurri

Esselunga, another Italian supermarket chain, has been sponsoring the Italian national team since 2017. The company’s CEO, Carlo Tamburi, has described the partnership with Lidl as “an extraordinary example of cooperation between two supermarkets united by the same passion for football and love for the Italian National Team.”

The significance of the sponsorships

Sponsorship deals like this one are becoming increasingly popular among companies looking for a way to strengthen their brand image and reach a wider audience. It is also beneficial for the team as it provides them with additional financial support to improve their facilities, staff, and training programs.

Conclusion

The partnership between Lidl, Esselunga, and the Italian national team is an exciting development for Italian football fans. It is a testament to the team’s success and the growing importance of sponsorship deals in sports. As the Azzurri prepare for the 2022 World Cup, we can expect to see Lidl and Esselunga’s logos on their shirts, cheering them on to victory.

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