Facebook Watch, the company’s video on demand service, has decided to end their original content production, and Mina Lefevre, the Head of Development and Programming, has left the company. This news has shaken the Facebook Watch community, including the popular talk show, “Red Table Talk,” which is now up for sale. In this blog post, we’ll dive deep into why this decision was made and what it means for Facebook Watch going forward.

Why Facebook Watch is no longer producing original content

There are several reasons why Facebook has decided to put an end to their original content production. One of the most significant reasons is the decline in viewership and the lack of engagement with their shows. Facebook Watch failed to capture the attention of audiences, leading to low engagement rates. In contrast, Facebook’s main platform continues to grow, with billions of people using it daily. Another reason is the high cost of production and talent required to create top-quality shows. Facebook has spent millions on producing shows, but they did not see the expected return on investment.

The Impact of Mina Lefevre’s Departure

Mina Lefevre has left Facebook Watch to become the Head of Development for All3Media America. Lefevre was instrumental in developing several popular shows, including “Red Table Talk,” “Sorry for Your Loss,” and “Limetown.” Her departure will have a significant impact on Facebook Watch’s content strategy, as she played a crucial role in producing quality content.

“Red Table Talk” and its Future

“Red Table Talk,” starring Jada Pinkett Smith and her family, is one of the most popular shows on Facebook Watch. Its open discussion format about various social topics has earned it many fans and critical acclaim. The show’s production company, Westbrook Media, is now considering selling it to a traditional outlet. This news has upset many fans, who worried that the show would not find the same success elsewhere.

What this means for Facebook Watch

Facebook Watch will continue to exist, but its focus will change. The company will shift its attention towards licensing programs from other outlets, similar to YouTube’s model, rather than producing original content. The move is expected to help Facebook Watch reduce costs while still offering viewers a range of content options.

Summary

Facebook Watch is ending its original content production due to low viewership and the high cost of production. Mina Lefevre, Head of Development and Programming, has left the company, impacting Facebook Watch’s content production significantly. “Red Table Talk” is now up for sale, causing concern among fans. Facebook Watch will pivot towards licensing programs to reduce costs going forward.

Hashtags: #FacebookWatch #MinaLefevre #RedTableTalk #OriginalContent #VideoOnDemand #WestbrookMedia #ProductionStrategy #ContentOptions #LicensingPrograms #TraditionalOutlets #EngagementRates #ENTERTAINMENT