Christian Rätsch announced as BBDO’s New CEO
BBDO, one of the largest advertising agencies in the world, has announced the appointment of Christian Rätsch as the company’s new CEO. Rätsch will be succeeding Marianne Heiß, who became Chief Executive Officer of the company in 2019.
Who is Christian Rätsch?
Rätsch is a veteran in the advertising industry, having worked for BBDO Group Germany since 2001. He began his career at BBDO as an account director, climbing up the corporate ladder to become the Chief Client Officer before his appointment as CEO.
Rätsch’s Vision for BBDO
In his new role, Rätsch hopes to continue BBDO’s success by fostering an environment of innovation that creates memorable campaigns for clients. He aims to work closely with team members and clients, demonstrating leadership qualities that will drive the agency to greater heights.
Rätsch believes that creativity is the key to the agency’s success, and expressed his commitment to nurturing a culture that encourages and supports new ideas.
BBDO Group Germany’s Legacy and Future
BBDO is known for creating memorable campaigns for big brands like Pepsi, Mars, and Snickers. In Germany, the agency has earned numerous accolades for its work, including the ‘Agency of the Year’ award from the German Association of Communications Agencies (GWA).
BBDO Group Germany has a strong position in the market, but the company is always looking to expand its services and impact. With Rätsch as CEO, BBDO is poised to continue its legacy of creating successful campaigns that help clients grow their brand and achieve their goals.
Conclusion
The appointment of Christian Rätsch as BBDO’s new CEO is a significant development for the company. His extensive experience in the advertising industry and his vision to foster a culture of creativity and innovation bodes well for BBDO’s future success.
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Summary:
BBDO Group Germany has announced the appointment of Christian Rätsch as the company’s new CEO, succeeding Marianne Heiß. Rätsch is committed to fostering an environment of innovation and creativity that creates memorable campaigns for clients. With Rätsch as CEO, BBDO is poised to continue its legacy of creating successful campaigns that help clients grow their brand and achieve their goals. #BUSINESS