April-Voting beginnt: Aldi und Jeremy Fragrance gewinnen Kreation des Monats

Aldi and Jeremy Fragrance have won the “Kreation des Monats” (Creation of the Month) award for April. This award is given to the most creative advertising campaign chosen by readers of the German marketing magazine “HORIZONT”.

Aldi’s Award-winning Ad Campaign

Aldi’s ad campaign, “Einfach ist mehr” (Simple is more), won the readers’ hearts with its straightforward design and messaging. The campaign’s design was inspired by the simplicity and minimalism of the products offered by the supermarket. The campaign conveys how easy it is to find what you need in Aldi because of the simplified packaging and organized shelves.

The ad campaign also stands out for its efficient use of the budget. It was created by the agency McCann Berlin, and it was executed across various media platforms with a relatively low budget.

Jeremy Fragrance’s Award-winning Ad Campaign

The award-winning ad campaign by Jeremy Fragrance, a popular YouTuber and fragrance expert, is called “Seductive Sauvage”. The ad campaign promotes his own line of perfumes and colognes.

The campaign is aimed at men who want to feel confident and attractive. The ad features a man wearing a leather jacket, driving a sports car, and meeting a beautiful woman. The combination of imagery and music creates a mood that appeals to men who want to feel adventurous and successful.

April Voting Results

The “Kreation des Monats” award is given every month for the most creative advertising campaign, and the winner is chosen by the readers of “HORIZONT”. In April, Aldi and Jeremy Fragrance received the most votes, and their ad campaigns were declared the winners. The two winners stood out from many other contenders and impressed the readers with their unique and creative concepts.

Summary

In conclusion, Aldi and Jeremy Fragrance are the winners of the “Kreation des Monats” award for April. Aldi’s “Einfach ist mehr” campaign won the vote for its simplicity, low budget, and effective messaging. Meanwhile, Jeremy Fragrance’s “Seductive Sauvage” campaign was the preferred choice for men who want to feel adventurous and confident with the right fragrance. Congratulations to the two winners, and we are looking forward to seeing more creative ad campaigns in the upcoming months.

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